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NBA does it for the 'green'
Inaugural NBA Green Week not 'green' enough
Just when you thought St. Patrick's Day was over, the NBA scores a slam-dunk with its first ever NBA 'Green Week'. But there was no leprechauns to be found, not even Earl Boykins.
This is a well-thought out program by the NBA. The NBA Green Initiative was conceived after the NBA partnered with the Natural Resources Defense Council. From April 2-10, the Denver Nuggets, Charlotte Bobcats, and Chicago Bulls will wear green-colored uniforms and showcase taupe-colored warm-up shirts made from 100 percent organic cotton.
Other teams, like Oklahoma City Thunder, are giving away a compressed natural gas (CNG) car and home fueling station. The Hornets are providing free parking for the first 100 fans to arrive with four or more people in a vehicle. Also, the Toronto Raptors' store is offering 25 percent off to anyone that shows a public transportation pass.
However, Steve Milloy, of the Canada Free Press, pointed out that the NBA's carbon footprint is about a size 23EEE (Yeah, that's a shoe size). Milloy states "the NBA's carbon footprint amounts to putting about 46,022 SUVs on the road each year."
One could argue that the NBA is taking a step in the right direction to raise awareness of creating an environmentally-efficient organization. In fact, one of the most active players in going green is Steve Nash of the Phoenix Suns.
Nash has worked with the Suns' organization to reduce the amount of paper, water and electricity it uses. Additionally, Nash is even pushing to get solar panels on the outside of the U.S. Airways Center, where the Suns play their home games.
Efforts such as NBA Green Week are a step in the right direction toward creating environmental responsibility and efficiency. On the other hand, this is a program that the NBA can institute all-season long, rather than spotlighting for nine days in a season.
Give the NBA credit for taking a stab at promoting itself as an energy-conscious professional sports organization. Let's be honest, at least they didn't show Shaquille O'Neal pulling up to the arena in his pimped-out, enormous SUV while Nash parks his Toyota Prius.
Bottom line, this is a good program that needs better promotion and marketing in future years.
This is a well-thought out program by the NBA. The NBA Green Initiative was conceived after the NBA partnered with the Natural Resources Defense Council. From April 2-10, the Denver Nuggets, Charlotte Bobcats, and Chicago Bulls will wear green-colored uniforms and showcase taupe-colored warm-up shirts made from 100 percent organic cotton.
Other teams, like Oklahoma City Thunder, are giving away a compressed natural gas (CNG) car and home fueling station. The Hornets are providing free parking for the first 100 fans to arrive with four or more people in a vehicle. Also, the Toronto Raptors' store is offering 25 percent off to anyone that shows a public transportation pass.
However, Steve Milloy, of the Canada Free Press, pointed out that the NBA's carbon footprint is about a size 23EEE (Yeah, that's a shoe size). Milloy states "the NBA's carbon footprint amounts to putting about 46,022 SUVs on the road each year."
One could argue that the NBA is taking a step in the right direction to raise awareness of creating an environmentally-efficient organization. In fact, one of the most active players in going green is Steve Nash of the Phoenix Suns.
Nash has worked with the Suns' organization to reduce the amount of paper, water and electricity it uses. Additionally, Nash is even pushing to get solar panels on the outside of the U.S. Airways Center, where the Suns play their home games.
Efforts such as NBA Green Week are a step in the right direction toward creating environmental responsibility and efficiency. On the other hand, this is a program that the NBA can institute all-season long, rather than spotlighting for nine days in a season.
Give the NBA credit for taking a stab at promoting itself as an energy-conscious professional sports organization. Let's be honest, at least they didn't show Shaquille O'Neal pulling up to the arena in his pimped-out, enormous SUV while Nash parks his Toyota Prius.
Bottom line, this is a good program that needs better promotion and marketing in future years.
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