College coaches turning to Twitter to lure recruits
Everybody's doing it.While this logic never seemed to work with your mother, it's been the go-to mantra of college coaches on the recruiting trail. They seem to know better than anyone how to utilizing the latest modes of communication to connect with their potential players.
And while it's more likely a subject in the classroom's at their universities, the behavior of these coaches would fit perfectly in a
Lelia Green dissertation. Despite their age (in most cases) and their relative lack of tech savvy, these coaches have promptly hopped on the Twitter bandwagon, leveraging the micro-blogging platform to engage recruits.
They're certainly not the first in the sports world to get their tweet on (@SportsCenter, @CV31, @mcuban and countless others), they have built the technology into their recruiting plans, which also shows potential players how "hip" and "with it" their programs are. Notable names to "follow" include Ron Zook (@RonZook), Pete Carroll (@PeteCarroll), Charlie Weis (@NDHFC) and Lane Kiffin (@LaneKiffinUT).
But this isn't the first time in recent years that program runners have latched on to a new technology for recruiting. In 2007, coaches took to exchanging text (SMS) messages with recruits, an action that was promptly banned by the NCAA. Will -- or should -- recruiting tweets be banned as well?
The St. Louis Post-Dispatch take a
deeper look here, including comments from some of the aforementioned coaches.
But what do you think? Should recruiting tweets be banned? Can they even be controlled?