The first name in second reads.
Mercury losing their identity
WNBA teams look for revenue with jersey sponsors
I can just hear the PA announcer now, "Introducing your Phoenix Life... uh...
Mercury!"
With an announcement on Monday, the Phoenix Mercury did all but change their name to match their new jersey sponsor, LifeLock. The WNBA franchise introduced a new partnership with identity-theft protection company LifeLock, which will see the company's logo replacing "Phoenix" and "Mercury" on the team's game-day duds.
The Mercury logo will be shifted to a smaller patch in the upper-left of the jersey, while 'LifeLock' will receive top billing -- stretched across the players' chests -- an ad space that's now been locked down for three years to the tune of $1 million per year.
Mercury management hope the fully-integrated sponsorship will help alleviate some of the financial struggles they've been facing and, according to the NYT, another WNBA franchise is nearing a similar jersey sponsorship deal.
In-game and on-jersey advertising is a topic that crops up around the Checkdown frequently, from the Chick-fil- A invasion at Turner Field to the NFL practice uni sponsorships. And I remain stout in my belief that, despite blatant commercialism and less-than-pleasing visuals, I much rather see sponsor-laden uniforms than have a team or league fold all-together.
Even fans will be forced to sport the LifeLock'd jerseys, which will be the only ones available once the current stock sells out. Though there's been no word on how long before they replace the players' names on the back of their jerseys with their social security numbers.
With an announcement on Monday, the Phoenix Mercury did all but change their name to match their new jersey sponsor, LifeLock. The WNBA franchise introduced a new partnership with identity-theft protection company LifeLock, which will see the company's logo replacing "Phoenix" and "Mercury" on the team's game-day duds.
The Mercury logo will be shifted to a smaller patch in the upper-left of the jersey, while 'LifeLock' will receive top billing -- stretched across the players' chests -- an ad space that's now been locked down for three years to the tune of $1 million per year.
Mercury management hope the fully-integrated sponsorship will help alleviate some of the financial struggles they've been facing and, according to the NYT, another WNBA franchise is nearing a similar jersey sponsorship deal.
In-game and on-jersey advertising is a topic that crops up around the Checkdown frequently, from the Chick-fil- A invasion at Turner Field to the NFL practice uni sponsorships. And I remain stout in my belief that, despite blatant commercialism and less-than-pleasing visuals, I much rather see sponsor-laden uniforms than have a team or league fold all-together.
Even fans will be forced to sport the LifeLock'd jerseys, which will be the only ones available once the current stock sells out. Though there's been no word on how long before they replace the players' names on the back of their jerseys with their social security numbers.
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