Remember the film Independence Day? When those huge, alien spaceships strategically position themselves over various U.S. and international cities?

That's the imagery that comes to mind when I saw ESPN's latest city/regional-centric website branch - ESPN Dallas. All that's missing is Will Smith shouting, "ahhhh helllll naaaaawwww!"

We covered this initially when ESPN launched their Chicago-focused website and we correctly pegged Boston as a future home base.

Now comes ESPN Dallas - a site that will "serve the Dallas-Forth Worth area" and I can only surmise that it will provide news as it pertains to Tony Romo's top vacation destinations, Dirk Nowitski's latest paternity suit, Mark Cuban's tweets and what premium channels come in on that monstrous television hanging in the Cowboys' new stadium.

But the question we posed in our original article still stands - Is this simply an opportunity to recycle content while capitalizing on regionalized ad revenue or does it truly provide the fan a better product by funneling focused material onto one microsite?

The first three cities with dedicated sites - Chicago, Boston, and Dallas/Fort Worth - rank third, seventh and fifth respectively in the nation's largest television household markets. So if the goal is to go from dominating the world of sports journalism to dominating sports journalism in local markets, then ESPN can't be accused of reaching... yet. And they're obviously conscious of their perceived "coastal" bias by excluding the country's largest markets - New York and Los Angeles. I suppose critics would say, "that's what the rest of Sportscenter is for."

Whether it's good or bad, ESPN Dallas looks to be one of many incarnations we can expect to see. At least they haven't already given Jerry Jones an open platform to wax poetic about the new stadium. Oh, wait... nevermind.